There are confirmed reports coming in that Apple has Purchased, Locationary, A crowdsourced location data gathering company. For people who are unaware of term, “CrowdSourced”, can think of it as a work, where users of the service volunteer and upload information. Best example of this is Wikipedia. Some level of editing is needed, as any of the crowdsourced application has room for error inherent in its model of work.
AllThingsD explains this Service as,
Location-ary is a sort of Wikipedia for local business listings. It uses crowdsourcing and a federated data exchange platform called Saturn to collect, merge and continuously verify a massive database of information on local businesses around the world, solving one of location’s biggest problems: out-of-date information.
Not only does Locationary ensure that business listing data is positionally accurate (IE: the restaurant I searched for is where Apple said it would be), it ensures that it is temporally accurate as well (IE: the restaurant I searched for is still open for business and not closed for renovation or shuttered entirely).
Apple Maps & Future of Map Apps
What could be the reason for this purchase? This purchase comes right after, Waze was conceded to Google. Apple smartly, may try to acquire multitude of small but interesting Apps like Waze, and may end up creating more services with the Maps. Lets wait and see what happens. Apple currently struggles with its map services.
Apple Maps, had problems other than Points of Interests inaccuracy in the Map Service. There are other problems also that are part of most of the recent Map Services like Google Maps. There is added pressure to innovate, as many are trying to find the right mix of elements to make a mapping service gain an edge over others. In a global connected world, the battle for Maps is just heating up.
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